Target Audience

I created an image of the kind of person I would expect my audience to be, and the kind of people I have in mind when I will be creating my products.

As you can see, I think that it would be more popular within females, as there is an element of romance and this is the style of film that many women enjoy to watch. However, the underlying war theme could attract males as well.
I think that the youngest to watch my film could quite possibly be around twelve, as it will have some hard hitting themes, like losing a loved one at war, so the audience would have to be old enough to understand this, but I think 12+ would be a good age to enjoy the film. Also, the magazine article can be made simple enough for any age above 12 years old to digest if necessary. I think to certain ages, the storyline could be quite relatable, so narrowing the age limit down too much would have a negative effect.
As it's a short film, I don't necessarily think that it will be shown in big multiplex cinemas that some people might find expensive to attend. Therefore, the salary made by my target audience is not very important.
I think that any class could enjoy the film, but possibly working class women would enjoy it more.
As far as occupation goes, I think that anyone of any occupation would watch my film and enjoy all of the products, but especially students, as many of my audience will be teenagers and younger women. Women who's partners are away in the army might relate to this and stay at home wives/mother's also.


The poster would feature in places that my target audience would see it. So, places like bus stops and billboards within cinemas and television adverts. I think by having it featured in a popular film magazine, this would benefit the film and many more people would watch it.