Deconstructing a poster

I looked at the poster for the film 'The Eye" and made a deconstruction table, picking out important parts of it, so I had ideas of what to consider when making my own. 

Deconstructing a Poster

Description of the main image	One image of a woman pressed against a window, looking at the rain, her eyes look grey and unusual which hints at the genre of the film as something like this would usually be associated with horror or thriller genre.
Is there more than one image? Why?	There is only one image on the poster, to make sure that all the attention is based on this woman- the main character. If more than one image was used, this may divert the spectator's attention from the main image. The posture and facial expression of the woman in the main image leaves a lasting effect as it is mysterious and a good advertising method as it evoke intrigue and people will want to find out who the woman is in the picture.
Layout	There is one image, with very little text. The text is on top of the image, but her face is still clear to see. It is a simple layout, with the text framing the main image, almost creating a border for the most important element.
Framing	The poster is image based, meaning there is one dominant image with text on top of it, which is all smaller in comparison. The title is the largest text and everything else is smaller. Everything fits within the frame. Again, the text frames the image as it is the most important element and can arguably draw in more potential spectators, than text can.
Colour Scheme	Very dark colour scheme, even the skin of the woman seems grey, to match that of the text. The skin of the lady on the poster looks almost like a metalic silver colour, which signifies some kind of paranormal element to the film. All of the dark colours are used to signify that the film is not a colourful, heartwarming film, but implies that there will be elements of horror or something very dark will happen in the film.
Font	There is not really a wide variety of fonts used, but all are simple and easy to read. The title is a similar font to everything else but is made bigger and bold so that we are able to distinguish it from the rest of the text as the title and so that it stands out. The font used for the main title carries similarities to the kind that would be used on science fiction films, so this also gives a hint as to what kind of genre to expect within the film. The font can play a big part in a film poster, which is why I want to make sure the font I use on mine is closely link the genre and storyline, for example either hand written or with the effect that it has been written on a typewriter.
Tagline	The tagline reads “You won’t believe her eyes.” Which is a play on the phrase known as ‘you won’t believe your eyes’ so it already briefly hints at the storyline but still leaves the audience wondering and intrigued, which is what I want my poster to do. It also directly targets the audience by using the personal pronoun 'you' and this creates a sense of synthetic personalisation, as the audience feel like they are targeted personally and this may make them feel intrigued and more inclined to watch the film.
Description of Film Title	The title is “The Eye” which is very simple and doesn’t give much away at all. All we gather is that it is obviously about this lady’s eye but the conciseness makes the film seem more thought-provoking. It is straight to the point and relies more on the image and the tagline to tell more about what the narrative is about.
Who is mentioned in the poster?	The only person mentioned on the poster is the actress, Jessica Alba. This could be because she plays the main character, as well as the fact that the only picture on the poster displays her. It could also be a unique selling point as she is a well known, popular actress and this could persuade more people the watch the film.
How is the necessary information placed?	This information is placed at the bottom of the poster but all of the necessary information is made to be bigger and more eye catching than any of the other text. For example, the title is bigger than the tagline, and the name of the actress is more eye catching than the information given about the film at the top.
Genre? How do you know?	Based on the dark and metallic colour pallet, the unusual facial expression of the actress, the wording in the information at the top, which gives a definition of a term which will obviously be investigated in the film and in the tagline and title itself, I would think that the genre of this film would either be thriller/horror or science fiction and I think conventions like this would be common on science fiction films also.
Connotations/ effect of text	The photograph and all of the elements of the poster give off an eerie vibe that is intriguing to the audience. The lack of information leaves the poster down to audience interpretation and we have no idea what it is going to be about, other than a lady’s eyes. It’s very simple but effective in that it leaves us wanting to watch the film, meaning it has fulfilled its purpose of advertisement. The use of the effect of the actress’ eyes carries connotations of ill-health or blindness which is also interesting and thought-provoking. The definition of 'Cellular Memory' at the top is a very good addition as it carries connotations of science fiction, therefore hints at the genre, but also gives a more detailed hint at what could potentially occur in the film and that it might have something to do with an issue with an eye donor.